Management and Marketing
This page is designed to support academics with teaching by providing a wealth of OER specifically for Management and Marketing.
Explore our curated collection of OER that highlights Deakin and Australian OER, and resources on the following topics:
- Management
- Human Resource Management
- Marketing
Deakin OER
Workplace Role Play Scenarios: Practise Navigating Difficult Conversations, Negotiation and Mediation by Sarah Steen is licensed under CC BY-NC 4.0
This book provides a range of workplace scenarios that can be utilised for experiential learning covering difficult conversations, negotiation and mediation. The scenarios provide learners with the opportunity to engage in different role-plays and reflect on their experience with reflective questions.
Australian OER
- An Australian and New Zealand Human Resource Management Guide to Work Health and Safety by Lynnaire Sheridan (2023) is licensed under CC BY-NC 4.0
- Customer Insights: Second Edition by Aila Khan, Munir Hossain and Sabreena Amin (2023) is licensed under CC BY-NC 4.0
- Sports Marketing: An Australian Perspective by Jessica Richards (2024) is licensed under CC BY-NC-SA 4.0
Management
- Principles of Management by David S. Bright, et al. (2024) is licensed under CC BY 4.0
- Principles of Leadership and Management by Laura Radtke (2022) is licensed under CC BY-NC-SA 4.0
- Strategic Management - 2nd Edition by John Morris (2023) is licensed under CC BY-NC 4.0
- Fundamentals of Business - 4th Edition by Stephen J. Skripak and Ron Poff (2023) is licensed under CC BY-NC-SA 4.0
Human Resource Management
- Business Ethics by Stephen M. Byars and Kurt Stanberry (2023) is licensed under CC BY 4.0
- Sustainable Human Resource Management by Tamás Bányai (2019) is licensed under CC BY-NC-ND 4.0
- Beginning Management of Human Resources by University of Minnesota Libraries (2016) is licensed under CC BY-NC-SA 3.0
- Human Relations by Laura Portolese Dias (2012) is licensed under CC BY-NC-SA 4.0
- Trouble at Work by Ralph Fevre, Duncan Lewis, Amanda Robinson and Trevor Jones (2014) is licensed under CC BY-NC 4.0
Marketing
- Principles of Marketing by Maria Gomez Albrecht, Mark Green and Linda Hoffman (2024) is licensed under CC BY 4.0
- Foundations in Digital Marketing by Rochelle Grayson (2024) is licensed under CC BY 4.0
- eMarketing: The Essential Guide to Marketing in a Digital World - 7th Edition by Dionne Solomons, Tania Kliphuis and Michelle Wadley (2022) is licensed under CC BY-NC-SA 4.0
Where to find more OER?
There are many platforms available that contain OER, the platforms listed below are a good starting place to find openly available management and marketing resources.
- WikiBooks - Human resources - Wikibooks provides open-content textbooks that anyone can edit, including textbooks, annotated texts, instructional guides, and manuals. Books in this subject area deal with human resources.
- WikiBooks - Management - Wikibooks provides open-content textbooks that anyone can edit, including textbooks, annotated texts, instructional guides, and manuals. Books in this subject area focus on management, including planning, organizing, staffing and leading.