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Marketing

Key e-books

    

Using e-books

The library has help pages for using e-books. The easiest way to read an e-book is to access and read it online without downloading it. If you are going to be using the e-book when you have no internet access, you may wish to download the e-book. Each e-book platform can look a bit different, but most have similar features.

Scholarly journals and articles


Scholarly (peer review) journals and articles are the preferred resource to use in university assessments. They disseminate research and carry more credibility due to the peer review process where journal articles submitted by researchers are evaluated by experts in the field before being published. Unless indicated, it is important that you use scholarly (peer review) resources for your assessments. 


 

Non-scholarly resources


Non-scholarly resources are not peer reviewed and provide information to a broader audience to share industry, practice and trends. They are not authoritative and are written to entertain and broadly inform. Examples of non-scholarly resources are newspapers, magazines, professional magazines. However they can also be legitimate sources of research, and should be used in context. Sometimes, it is necessary to use non-scholarly sources. Good ones such as Harvard Business Review, The Australian Financial Review and Marketing Magazine are examples of non-scholarly resources.