Skip to Main Content

Marketing

Planning your search

Before you begin looking for resources for your assessment or research, invest some time planning your search strategy. Spending a small amount of time now will save you time and frustration later.

Summarise your question or topic

This sounds obvious, but to begin searching you should be clear about the topic of your research or assessment.

If this is for an assessment, ensure you review your assessment instructions. You may already have received a topic, a statement or clues to guide your search.

So write down your summary and check that it's clear and focused.


Advanced search techniques

Create clever search strings and get more relevant results.

Phrase searching narrows a search to show results that contain an exact phrase e.g. "digital marketing"

To conduct a phrase search, add double quote marks around two or more words you want to search for.

For example: searching for "market segmentation" will only return records that contain this exact term. The search will not return results where the word 'market' or 'segmentation' appear alone.

Video: Advanced Search Techniques

Create clever search strings using Advanced Search (04:05)