LibGuides: Marketing: Case Studies

Case Studies

Case studies provide an insightful overview of global industry practices from relevant sector. They also provide a record of detailed analysis of targeted issues, for the purpose of noting success or failure to be used in analysis and gaining an in depth understanding into the issues being investigated. Deakin Library subscribes to the following business case studies databases. For teaching purposes, Teaching Notes are available for SAGE Business Cases and Emerald Emerging Markets Case Studies, please contact your Business and Law Scholarly Services Librarian.

Note: The Library does not have Harvard Business /Ivey Publishing Case Studies or case studies resources with a pay per use access model

SAGE Business Cases
SAGE Business Cases is a collection of case studies for use in Business and Management courses at all levels, to help students understand theoretical concepts in practice.
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies (EEMCS) is an online collection of case studies focusing on business decision making and management development throughout key global emerging markets. Cases are written by case writers working in or closely with developing economies, offering local perspectives with global appeal.
WARC (World Advertising Research Centre)
Warc is a comprehensive marketing information service. Warc provides marketing and communications case studies, research papers, conference reports and authoritative forecasts of advertising expenditure for all major economies used by researchers worldwide.
HS Talks Business and Management Collection
The Business & Management Collection provides online lectures and case studies by experts in marketing, management, finance, accounting, and strategy.
ANZSOG Case Library
Case Studies Library from the The Australia and New Zealand School of Government. (ANZSOG). One of it's role is in providing education and development opportunities for people in the public sector, and a unique mission to create public value by lifting the quality of public sector leadership in Australia and Aotearoa-New Zealand.