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Marketing

Databases for scholarly and non-scholarly resources

Journal articles

Using peer-reviewed journal articles for a particular topic are common in university assessments. Databases allow you to search large collections of  journals to find articles. This is better than searching in individual journals. Recommended key databases with peer reviewed articles are:

 


Licensing information: Please read what you can and can't do with each resource in the A-Z Databases under 'License Information'. Queries can be sent to the Publisher Licensing Consultant.


Market research and  industry reports


Market and industry research provides data, trends and insights into a market. It is an important component of marketing strategy. Statistics and market research data help companies and businesses make informed decisions to understand potential customers, trends and the competitor landscape. It also provides an overview of consumer needs, wants, beliefs and behaviour. Key databases with market industry reports are recommended below:

 

Newspapers, magazines and professional  articles


Newspapers, magazines and professional articles are written for a general audience, but are also a great source of information for social issues, popular culture, current/past events, editorials and opinions. While most of these do not reflect in-depth research, professional articles are usually written with a particular industry/profession in mind. But they are still general enough for anyone to understand these articles.