Engagement
Measures of engagement indicate the extent of interaction between the NTRO and its target audience or community. A highly engaged NTRO has effectively connected with its audience, generating visibility, fostering collaborations, and actively involving the intended audience and/or community through media, public outreach, and professional networks.
Follow these steps as you select the relevant measures from the table:
- Identify the platform/website/association related to your field.
- Search for your research.
- Look for indicators, such as direct mentions, citations and references.
- Check if there is evidence that your research has influenced other sources.
| Measures | Description | Suggested sources |
|---|---|---|
| Media coverage | Recognition or visibility through news articles or broadcasts, indicating public or professional interest. |
|
| Interviews | Participation in media interviews or discussions that provide visibility and broader communication of the NTRO's value. |
|
| Online attention / social media mentions | Engagement on digital platforms, such as social media, blogs, or forums, reflecting reach, influence and audience demographics. | |
| Researcher public engagement | Activities aimed at informing, educating, or involving the public in the research or creative output. For example, involvement in public events, talks, workshops. |
|
| Researcher academic engagement | Invitations to present work at conferences, symposiums, or events, signifying recognition and esteem within a field. |
|
| Community partnerships | Collaboration with local, cultural, or industry communities to co-create or implement the research or project. |
|
| Research collaborations | National or international partnerships with other researchers, institutions, or industries to conduct or disseminate the NTRO. |
|
| Consultancies | Providing expert advice or services to external organisations or stakeholders based on the research. |
|
| Audience engagement evidence | The level of interaction and connection between the NTRO and its intended audience or community. It includes demonstrable documentation or testimonials of engagement activities, showcasing their effectiveness in reaching and involving relevant audiences. |
|