Interviews are intended to find out the experiences, understandings, opinions, or motivations of participants. The relationship between the interviewer and interviewee is crucial to the success of the research interview; the interviewer builds an environment of trust with the interviewee/s, guiding the interviewee/s through a set of topics or questions to be discussed in depth.
Interviews are the most commonly used qualitative data gathering technique and are used with grounded theory, focus groups, and case studies.
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