What is an infographic?
Infographics are visual representations of data and/or information that are intended to be quickly and easily understood. They are made up of a combination of small amounts of text and visual elements like images, symbols and data visualisations. What can infographics be used for?
Illustrating data
Comparing two or more things
Raising awareness
Simplifying or summarising complex information
Elements of an infographic
Your content is the hero of your infographic! Your message is the most important element of an infographic.
Data visualisations
Use as an accessible way to show patterns and trends in data.
Colour
Use to draw attention to particular sections of the infographic, as well as the infographic as a whole.
Structure and flow
Aim to create a well laid out infographic that is easy for the viewer to follow and digest.
Images and symbols
Images should be engaging and grab the attention of viewers. They should also relate to the topic of the infographic.
Small amounts of text
Try to make your point with as few words as possible, so as not to overwhelm the viewer.
Look at some good examples
A great way to learn about infographics and get some inspiration is to look at some that have already been created. The following links showcase some great examples of infographics to help inspire you:
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Avalance Infographics: 10 rules that make an infographic cool, effective and viral
An infographic about creating infographics which shows how to present relevant data in a structured format -
Creative Bloq: 62 of the best infographics
A compilation of well-designed infographics from around the web, this list has ideas to suit every topic -
Kantar Information is Beautiful: Showcase of the Information is Beautiful awards
An inspiring showcase that celebrates excellence & beauty in infographics, as well as interactives, information art and data visualization in general