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Creating an infographic

What is an infographic?

Infographics are visual representations of data and/or information that are intended to be quickly and easily understood. They are made up of a combination of small amounts of text and visual elements like images, symbols and data visualisations. What can infographics be used for?


Illustrating data

Comparing two or more things

Raising awareness

Simplifying or summarising complex information

Elements of an infographic

Your content is the hero of your infographic! Your message is the most important element of an infographic.


Data visualisations

Use as an accessible way to show patterns and trends in data.


Use to draw attention to particular sections of the infographic, as well as the infographic as a whole.

Structure and flow

Aim to create a well laid out infographic that is easy for the viewer to follow and digest.


Images and symbols

Images should be engaging and grab the attention of viewers. They should also relate to the topic of the infographic.

Small amounts of text

Try to make your point with as few words as possible, so as not to overwhelm the viewer.

Look at some good examples 

A great way to learn about infographics and get some inspiration is to look at some that have already been created. The following links showcase some great examples of infographics to help inspire you: