LibGuides: Professional Communication: Advertising, Journalism and Public Relations: Market analysis and industry reports

Advertising industry and marketing campaigns research

WARC
Warc provides marketing and communications case studies, research papers, conference reports and authoritative forecasts of advertising expenditure for all major economies used by researchers worldwide.

Creative Review
Creative Review journal focuses on commercial creativity, design, advertising, photography, branding, digital products film and gaming. Click on the Publishers Site link to view the most visual access to this journal.

Market intelligence and industry reports and data

Audited Media Association of Australia
Audited Media Association of Australia (AMAA) is a non-profit industry organisation and includes the Audit Bureau of Circulations and the Circulations Audit Board. AMAA provides media audit services for a wide range of media and provides assurance and insight to advertisers and media buyers who use print, digital and website across consumer, business to business, specialty and community media.
IBISWorld
IBISWorld provides information on various Australian industries. Access is to Industry Market Research Reports only.
Statista
Statista is a database that consists of market data from more than 600 industries. It provides access to relevant data from numerous sources and includes a list of statistics, studies and reports.
Passport
A market research tool that monitors industry trends and gives you strategic analysis including market size and market share for products across many countries. Also provides economic and demographic statistics.
Business Market Research Collection (ProQuest)
Business Market Research Collection cover business, economic and market research and includes access to Hoover's Company Profiles, OxResearch, Barnes Reports and Snapshots.

Award-winning case studies

CPRA Golden Target Awards
The Communications & Public Relations Australia's Golden Target Awards recognise excellence in the public relations and communications industry. (Note - only the 2010 to 2016 award case studies documents are freely available)

Effie Awards Case History Database
Description Case History Database provides access to case studies featured in the Effie Awards for excellence in the Australian marketing and communications industry.

You can also access the Effie Awards in the WARC database. Click on Browse All Australian Effie Awards to see the full list of award campaigns.

Sites for finding polling information

Roy Morgan research findings
Findings from gallup polls (not the actual polls).
Essential Report
Polling data from Australian company, Essential Research.

Media relations

Margaret Gee's Australian Media Guide
Australian source for media contacts. Note - access this resource via the link to Connect Web. Access is via the search interface only. To search, make sure that only Media Guide is selected. Results from Margaret Gee's will display as Media Guide.

Consumer segments

Helix Personas
Helix Personas by Roy Morgan Research is a consumer segmentation and data integration tool for advertisers. Note - full access to Helix Personas is not available, but you can use the Download Helix Personas Booklet at the bottom of page.

Licensing information: Please read what you can and can't do with each resource in the A-Z Databases under 'License Information'. Queries can be sent to the Publisher Licensing Consultant.