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Marketing

Welcome to the Marketing Resource Guide 

This guide contains resources provided by Deakin Library staff to help you with your study and support your research in Marketing.

The Library can provide advice and assistance with:

  • Accessing and searching for resources
  • Evaluating resources
  • Information research skills

Where to Start

  1. Use the Deakin Library Search available on the Library front page
  2. Get familiar with using Advanced Search available by clicking the Advanced Search button

Note that Advanced Searching techniques are described on a separate page in this guide

 

Let's start with Deakin Library Search (1:12)

What is FIND IT @DEAKIN? 

You will sometimes see a FIND IT @ DEAKIN link when you are searching for journal articles, and the full text is not immediately available.

FIND IT @ DEAKIN will provide you with possible options for locating the full text of the article if it is not available in full text from the database you are using.

Clicking on the FIND IT @ DEAKIN link will provide a link to other databases, to the library website, and other possible sources.

Finding full text through Google Scholar      Related image

Instructions are available here to link your Google account to Deakin University Library so you can access the Library's full text articles with Google Scholar.